by Mark Cohen | Apr 13, 2013 | Blog
Integrating social and your website via a "homeland/embassy" strategy makes perfect sense.In this piece, +Social Media Explorer makes the case that a website is like the homeland is to countries, and social presence is like embassies. Not only an excellent...
by Mark Cohen | Apr 3, 2013 | Blog
Has the death of traditional media arrived? NOT.Though the pundits would have you believe social media is replacing everything from websites, to marketing, to garden hoses, well, the proof is in the pudding. It's not. And you know what? It may NEVER.Don't...
by Mark Cohen | Mar 28, 2013 | Blog
I disagree with the NYPD's stance on social media.What they are not recognizing is if the public can see the human side of police-work it will likely increase and enhance their relationships which, in NYC is NOT particularly strong.Surely, a good policy and some...
by Mark Cohen | Mar 27, 2013 | Blog
The more you put into it, the more you get out of it. This survey reveals what social practitioners learned pretty quickly.Have you discovered anything that differs?B2Bs and B2Cs worldwide are putting a premium on content such as article posts, whitepapers, video and...
by Mark Cohen | Mar 21, 2013 | Blog
Thought provoking piece. My take. Social Media as we know it will NOT be enough. There is still nothing like looking into the eyes of a person across the desk to know whether there is sincerity or bullshit.A smile without a face may be as real as the emoticon.The...
by Mark Cohen | Mar 19, 2013 | Blog
True words of wisdom from Jack Welch.By Jack and Suzy WelchThe modern marketplace demands that people possess a wide range of skills. But what core qualities are truly essential to career advancement, regardless of industry or job?The
