by Mark Cohen | Jun 27, 2014 | Blog
What I consider to be the holy grail for digital marketing has been created by Kraft and Nielsen. A digital attribution model tracking all digital touches through to a sale. Must. Stop. Hyperventillating. #digital #marketing #strategy #advertising #omg Think...
by Mark Cohen | Jun 14, 2014 | Blog
Well… It may be time to hang the agency shingle again. Landed two new clients last week: digital strategy and execution for a financial svcs co. and leading a strategic plan for a public entity. I also "expanded" my office moving from a corner in the...
by Mark Cohen | Jun 1, 2014 | Blog
THIS is why I got into digital in the first place. Ok, it started with me wanting to utilize digital for marketing and communications. But while at +Janus Capital I was able to leverage budget and resources to begin digitizing processes to delight customers.To the...
