Real Returns: What Matters Most in Digital Advertising by Mark Cohen | Jun 27, 2014 | Blog | 0 comments What I consider to be the holy grail for digital marketing has been created by Kraft and Nielsen. A digital attribution model tracking all digital touches through to a sale. Must. Stop. Hyperventillating. #digital #marketing #strategy #advertising #omg Think about the last ad you saw: Was it on TV or another device like your tablet or mobile phone? With so many channels and so little time, it’s a bigger challenge to reach consumers at the right place and the right time and even harder to take them from just watching, to buying something. Submit a Comment Cancel replyYour email address will not be published. Required fields are marked *Comment Name * Email * Website Save my name, email, and website in this browser for the next time I comment.