by Mark Cohen | Nov 30, 2009 | Blog, Featured Posts
The headline reference may indeed have been lost on you, but it’s from the movie The Highlander, which became something of a cult classic. This reference however is not all that important other than it’s lead in to my assertion that in a world of so many...
by Mark Cohen | Nov 13, 2009 | Blog, Featured Posts
Y’all remember Quark? The program that IMHO put the meaning into the phrase “desktop publishing? The program that is rapidly being supplanted by Adobe Indesign as the go to program for layout and design of the printed page? Well, theirs is a story of...
by Mark Cohen | Nov 5, 2009 | Blog, Featured Posts
Forgetting the dictionary for a moment (although I AM a fan of dictionary.com on Facebook), I think of the term value as it relates to business in a few different ways. One way harkens back to my old days in the promotion marketing business, when we would discuss...
by Mark Cohen | Oct 13, 2009 | Blog, Featured Posts
I just read a Tweet from Forrester about a new report entitled “Adaptive Brand Marketing” by @lisabradner. I’m certain that Forrester’s version of adaptive brand marketing is different than mine. But learning about the study unearthed some...
by Mark Cohen | Oct 5, 2009 | Blog, Featured Posts
I can hear it now, like the kids in the back seat of the car “is the recession over yet?’ No Virginia, it’s not. And in all likelihood, it won’t be for a while. Why? Because I just don’t see much of a rebound yet. Retailers are expecting...
by Mark Cohen | Oct 1, 2009 | Blog, Featured Posts
I recently spoke at the 2009 UWEBC Business Best Practices and Emerging Technologies Conference about integrating Social Media into the marketing mix and as the last speaker of the day, I felt a little rushed. My bad, not the organizers, as they didn’t ask me to...
