Thought provoking piece. My take. Social Media as we know it will NOT be enough. 

There is still nothing like looking into the eyes of a person across the desk to know whether there is sincerity or bullshit.

A smile without a face may be as real as the emoticon.

The crossed arms and hunched shoulders of the person on the other side of the desk means so much more than a few words on a page.

When social become Skype on steroids, then, perhaps, it will be enough…

What do you think? 

Ilana Rabinowitz takes note that even in traditional marketing, elements of a personal touch or hand crafted are becoming more prevalent. She poses the question: Will social media, as we know it toda…