by Mark Cohen | Oct 20, 2016 | Blog
VR and AI Are Just Bright Shiny Things…This article nails it. Understanding cross-device usage by consumers is far more important. And by cross-device, the author means TV, even paper (ie, magazines) and I'd suggest in-store displays.We live in an age where...
by Mark Cohen | Aug 24, 2016 | Blog
This is important news for you if you have a Facebook business page. Some of the pages I manage already have the design, and it is a big improvement. Let me know if you need help migrating to the new environment.Is your Facebook page ready for the new design?...
by Mark Cohen | Jun 22, 2016 | Blog
It's All About Product.Will Smith is correct. And this isn't just about Hollywood or movies. It is about product. If you have a poor product or service, or the perception of one, the best advertising in the world won't save it.Sure, you may get some...
by Mark Cohen | May 13, 2016 | Blog
Marketing Automation Gone Bad…I was recently invited to a virtual trade show and indicated I would attend. Well, as fate would have it, I did not.A few weeks later, after I had forgotten all about it, Imagine my surprise when I received the following...
by Mark Cohen | Mar 30, 2016 | Blog
It's 1998 all over again!That's when I counseled clients and my previous employer about why the best way to view digital was as a medium.And that the same approach we took with marketing… – Understanding our target audience – Objectives and...
