It's 1998 all over again!

That's when I counseled clients and my previous employer about why the best way to view digital was as a medium.

And that the same approach we took with marketing…
 – Understanding our target audience
 – Objectives and strategies tied to business goals
 – Delivering the right message, in the right place, at the right time

…was the ONLY way to approach digital (which in those days meant websites.)

Was I prescient? No. Just a marketer who got it. 

I think I still got it. And get it. I don't know. 

Do you?

#digitalmarketing   #marketing   #marketingdigital   #marketingstrategy   #socialmedia   #socialmediamarketing  

Concentrate, instead, on what has always made advertisements successful.