It's 1998 all over again!
That's when I counseled clients and my previous employer about why the best way to view digital was as a medium.
And that the same approach we took with marketing…
– Understanding our target audience
– Objectives and strategies tied to business goals
– Delivering the right message, in the right place, at the right time
…was the ONLY way to approach digital (which in those days meant websites.)
Was I prescient? No. Just a marketer who got it.
I think I still got it. And get it. I don't know.