VR and AI Are Just Bright Shiny Things…

This article nails it.

Understanding cross-device usage by consumers is far more important. And by cross-device, the author means TV, even paper (ie, magazines) and I'd suggest in-store displays.

We live in an age where consumers are increasingly utilizing multiple contact points with our marketing messages, many of which we cannot track.

And not that I ever think we'll be able to track all of this, but we can understand it. We can learn enough about our customers' journey to know how to put the right message, in the right place, at the right time fully into practice.

And that my friends is the most important thing in marketing.

What do you think?

#marketing #digital #digitalmarketing #digitalstrategy #marketingstrategy #advertising #onlineadvertising #customerjourney

Cross-device identity data helps automated marketing and digital advertising be much smarter because it’s not just what devices people own, but who they are, what they do and where they do things.