Marketing Automation Gone Bad…
I was recently invited to a virtual trade show and indicated I would attend. Well, as fate would have it, I did not.
A few weeks later, after I had forgotten all about it, Imagine my surprise when I received the following email:
I wanted to personally reach out and thank you for attending the Sales Acceleration Summit.
As one of the speakers, I was inspired to see so many people, like you, attending to grow their sales, their business, and their social presence.
This is to invite you to join my newsletter, Sales Caffeine.
It has over 200,000 readers and great content to help you get better at sales, and put more dollars in your pocket.
You don’t have to do anything, just look for it every Tuesday morning. (If you're NOT interested, click here.)
Yours in sales,
Attend the summit? I don't even recall signing up for the summit – though this auto-responder did remind me of that. And who is this guy anyway? A host/sponsor of the summit? I don't recall giving him permission to sign me up for his e-newsletter…
You get my point.
I don't know Jeffrey Gitmer. He is probably a good guy, polished professional, and it is likely he has no idea this email was sent to me. His agency or lieges don't even know it got to me because when they set up their auto-responders, they didn't account for people who may have registered by not attended…
This my friends is marketing automation gone bad and why I'm posting on Monday – wait for it … – about how customer journey orchestration technology will add some much needed smarts to marketing automation. And it is also the reason why it is so crucial to create a cohesive plan prior to setting up marketing automation campaigns.
Did you ever wake up and not know what to post on social media? Well that is the approach some take to marketing automation as well. They jump into the software, start creating tasks and workflows and lo and behold, are unable to think through all the scenarios. That's a rough way to do it. Trust me, I too learned the hard way.
Have any marketing automation gone bad stories to share? Please do!