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Facebook Page Design Changes: What Marketers Need to Know : Social Media Examiner

by Mark Cohen | Aug 24, 2016 | Blog

This is important news for you if you have a Facebook business page. Some of the pages I manage already have the design, and it is a big improvement. Let me know if you need help migrating to the new environment.Is your Facebook page ready for the new design?...

Will Smith’s epiphany: Hollywood just can’t sell bad movies anymore | Katie Carroll | LinkedIn

by Mark Cohen | Jun 22, 2016 | Blog

It's All About Product.Will Smith is correct. And this isn't just about Hollywood or movies. It is about product. If you have a poor product or service, or the perception of one, the best advertising in the world won't save it.Sure, you may get some...

Marketing Automation Gone Bad… I was recently invited to a virtual trade show and indicated I would…

by Mark Cohen | May 13, 2016 | Blog

Marketing Automation Gone Bad…I was recently invited to a virtual trade show and indicated I would attend. Well, as fate would have it, I did not.A few weeks later, after I had forgotten all about it, Imagine my surprise when I received the following...

Advertising hasn’t change, but the delivery has, Facebook says

by Mark Cohen | Mar 30, 2016 | Blog

It's 1998 all over again!That's when I counseled clients and my previous employer about why the best way to view digital was as a medium.And that the same approach we took with marketing… – Understanding our target audience – Objectives and...

Is the Hoopla Over Social Media Marketing the Biggest Myth Ever? – Mobile Marketing Watch

by Mark Cohen | Feb 11, 2016 | Blog

Latest Social Hype.. or Reality?Research giant Gallup has found that consumers don't use social to make purchase decisions. A frightening thought to some.But not me.The takeaway is that brands may be best served by having their best customers, their advocates,...

Spreading some #givingtuesday  love…  http://bit.ly/spreadthegoodstuff  #gratitude  

by Mark Cohen | Dec 1, 2015 | Blog

Spreading some #givingtuesday  love…  http://bit.ly/spreadthegoodstuff  #gratitude  
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