by Mark Cohen | Jul 29, 2013 | Blog
This is a fascinating look at what digital really means to the economy… #digital #marketing Although largely uncounted, intangible digital assets may hold an important key to understanding competition and growth in the Internet era. A McKinsey Quarterly...
by Mark Cohen | Jul 25, 2013 | Blog
Marketing today is NOT just about inbound!This article does a decent job at explaining why. But here is the gist.Your customers engage with different media at different times of day and for different purposes. And though categories may look and smell the same, they...
by Mark Cohen | Jul 21, 2013 | Blog
Advocacy is the secret sauce of social networking.For marketers, social technologies have opened a new lens on advocacy that we have been unable to observe before, certainly not in real time.With that, identifying, rewarding, and incentivizing advocates is crucial to...
by Mark Cohen | Jul 17, 2013 | Blog
Is Lead Gen different via social media? Not really. Great post on it below. #digital #social #marketing #leadgen #b2bA closer look at some tactics that can help add lead generation and actual measurable results into the mix of your social program.
by Mark Cohen | Jul 16, 2013 | Blog
Excellent Infographic depicting the value of online video. #digital #social #marketing #video #mobile Content – As Vine and Instagram Video battle for users, one thing is clear: People go crazy for online videos. Here’s an infographic explaining...
by Mark Cohen | Jul 9, 2013 | Blog
Wondering what today's digital customer experience is all about? Well, this author wrote one of those pieces I wish I had written :-)Read it and let me know your thoughts!The way to build deep, meaningful relationships has never really changed: you have to get to...
