You Need “Beliebers” for Your Brand

Success is social media is ALL about advocacy.Yes, content is key, but you can have the greatest content in the business and still not have any fans.Whut? But the content pundits tell us that if you have great content they will come! And they will share! And they will...

Re-Evaluating Social Media’s Value | Social Media Today

Wow. This is a sobering look at how digital is consuming us in a clearly less than beneficial manner…A Like, Retweet, comment, response, or view shouldn’t mean as much as they appear to, yet I see those who are consumed by the duality of a social life support...