by Mark Cohen | Sep 10, 2009 | Blog, Featured Posts
Marketing 101 was all about finding a need and filling it. How easy it used to be to do that. Think about how many of our greatest products, and sometimes brands, have done so and thrived. From Ivory to Coke to Apple to Walmart and so many in between. As those...
by Mark Cohen | Sep 10, 2009 | Blog, Featured Posts
I had the good fortune to attend the Advertising Age Digital Conference a few months ago, and the most impressive presentation was given by the CMO of Unilever What impressed me most about Mr.Clift’s presentation was his and his company’s grasp on and...
by Mark Cohen | Sep 2, 2009 | Blog, Featured Posts
I was introduced to the concept of user centered design when I was in charge of web marketing and the like at Janus Capital Corp in 1998. At the onset of our third site design since I had been hired, our web design vendor pitched me on not only considering the needs...
