What is the meaning of “value” anyway?

Forgetting the dictionary for a moment (although I AM a fan of dictionary.com on Facebook), I think of the term value as it relates to business in a few different ways. One way harkens back to my old days in the promotion marketing business, when we would discuss...

Adapt, or Die.

I just read a Tweet from Forrester about a new report entitled “Adaptive Brand Marketing” by @lisabradner.  I’m certain that Forrester’s version of adaptive brand marketing is different than mine. But learning about the study unearthed some...

The Recession Excuse

I can hear it now, like the kids in the back seat of the car “is the recession over yet?’ No Virginia, it’s not. And in all likelihood, it  won’t be for a while. Why? Because I just don’t see much of a rebound yet. Retailers are expecting...

The “F Word”…

For those of you who know me, you likely think that I’m going to get into a Lenny Bruce, NYer, thang. Well, not exactly. The “F word” that I’m referring to is focus, and how it changes lives and changes fortunes… Well, it’s not all...

What I don’t like about Twitter

Twitter. Great communications tool or flavor of the month? That is the question. Ok, not exactly, but the whole Twitter phenomena has got me edgy. Why you ask? Well, not unlike the humble beginnings of the Web for marketing purposes in the mid-nineties, Twitter is...