by Mark Cohen | Sep 2, 2009 | Blog
When I was at VP Marketing at Human Factors International (HFI) HFI’s good friend Javier Broch noticed the emails that HFI Connect sent to confirm membership are, well, lacking. In quoting Lester Wunderman, the father of direct marketing as we know it, Javier...
by Mark Cohen | Sep 2, 2009 | Blog, Featured Posts
I was introduced to the concept of user centered design when I was in charge of web marketing and the like at Janus Capital Corp in 1998. At the onset of our third site design since I had been hired, our web design vendor pitched me on not only considering the needs...
