This is a great post about the relationship between search and content. But here's the rub.
SEO – got it.
Content Marketing – really?
Content marketing. Social media marketing. Email marketing. Article marketing. Even Integrated marketing. Marketing is Marketing. Are you following?
How we got to calling these mediums, these tactics, Marketing in and to themselves is beyond me. Maybe it's what was needed to monitize them. To build monolithic revenue generating machines.
I'm done with it.
Marketing is what we do. My gosh, I can think of examples where content IS more important than SEO and vice versa. Of where certain businesses should only be using certain social networks. Or where email just doesn't make sense.
Think audience. Think budget. Think product or service category. Think STRATEGICALLY.
And when you do, you'll agree I have a point. 😉