Real Returns: What Matters Most in Digital Advertising

What I consider to be the holy grail for digital marketing has been created by Kraft and Nielsen. A digital attribution model tracking all digital touches through to a sale. 

Must. Stop. Hyperventillating.

#digital   #marketing   #strategy   #advertising   #omg  

Think about the last ad you saw: Was it on TV or another device like your tablet or mobile phone? With so many channels and so little time, it’s a bigger challenge to reach consumers at the right place and the right time and even harder to take them from just watching, to buying something.