Looking for quick tips on how to optimize your efforts in social, email, and mobile? Leave it to +ExactTarget for excellent advice.   #strategy   #digital  #marketing

Have you ever noticed how some companies are able to cultivate an audience of thousands, while other companies struggle to get just a couple of shares on their content? Often, it’s not the content that’s the issue, although that’s where the fingerpointing normally starts. Companies with perfectly crafted and high-quality content may still find that their efforts aren’t paying off. If that’s the case, then the issue may lie elsewhere — namely, in …