Dove Canada Uses Photoshop Trojan Horse to Shame Potential Body-Shamers

by | Aug 5, 2013 | Blog | 0 comments

I love this campaign. Why society has led us to believe women should look like Twiggy is beyond me.

Battles can’t always be fought like a football game, with the offense and defense meeting each other head-on. Sometimes it’s most advantageous to infiltrate the enemy for a sneak attack–which is exactly what Dove is doing in its ongoing war against unrealistically svelte depictions of women in advertising.The decade-running “Real Beauty” campaign, which won a Grand Prix at Cannes in 2007, continues its assault on Photoshop by fighting fire with …

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