Are You Missing the Most Powerful Advocates for Your Brand? | SocialTimes

I love it when others write what I'm thinking.

This whole "influencer marketer" fad makes me NUTS. Surely, people like the Fat Jew can influence his followers but who are they? And are they YOUR followers? Are they YOUR advocates?

There is nothing more powerful than finding out who loves your brand and is willing to promote it – with our without incentives. This article hits the nail on the head in that "influencer marketing" for YOUR brand may not look anything like brands big enough to align with big name or Klout score "influencers." In fact, it probably doesn't look at lot like other brands, even competitors.

Yet another bright shiny object…

You know your customers trust friends, family and peers more than they trust your brand, but do you know who they actually listen to online?