How You Know When You’ve Met ‘the One’

Wondering what today's digital customer experience is all about? Well, this author wrote one of those pieces I wish I had written :-)Read it and let me know your thoughts!The way to build deep, meaningful relationships has never really changed: you have to get to...

Brand Advocates Choose Email Over Social For Referrals

Email is a more effective channel than social for brand advocacy.Or is it?This is a fascinating study conducted with big brands and millions of consumers which indicates that while social campaigns provided extended reach for campaigns, advocates were most likely to...