Advocacy is the secret sauce of social networking.
For marketers, social technologies have opened a new lens on advocacy that we have been unable to observe before, certainly not in real time.
With that, identifying, rewarding, and incentivizing advocates is crucial to marketing success, and may well be the difference between payoff or flop when utilizing social media to promote brands.
Ogilvy's new study: Brand Advocacy is Key to Amplification of Marketing Campaigns and Building a 'Passion Brand' reinforces this.
I love it when the strategies I've developed and utilized successfully are backed by research! 😉