Building Advocates, and Why It Really Matters

by | Jul 2, 2014 | Blog | 0 comments

I will continue to advocate for advocacy. There is little more important to a social strategy than identifying, nurturing, and harnessing brand advocates. Agree or disagree?

Social advocates are important for your brand for more than just the good recommendations they could potentially write – loyal advocates will also defend your brand if it is unfairly characterized.

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