by Mark Cohen | Oct 14, 2009 | Uncategorized
Location based marketing tools enable prospective customers to find your business via mobile devices and tablets. Tools include Four-Square and Google Places.
by Mark Cohen | Oct 13, 2009 | Blog, Featured Posts
I just read a Tweet from Forrester about a new report entitled “Adaptive Brand Marketing” by @lisabradner. I’m certain that Forrester’s version of adaptive brand marketing is different than mine. But learning about the study unearthed some...
by Mark Cohen | Oct 5, 2009 | Blog, Featured Posts
I can hear it now, like the kids in the back seat of the car “is the recession over yet?’ No Virginia, it’s not. And in all likelihood, it won’t be for a while. Why? Because I just don’t see much of a rebound yet. Retailers are expecting...
by Mark Cohen | Oct 1, 2009 | Blog, Featured Posts
I recently spoke at the 2009 UWEBC Business Best Practices and Emerging Technologies Conference about integrating Social Media into the marketing mix and as the last speaker of the day, I felt a little rushed. My bad, not the organizers, as they didn’t ask me to...
by Mark Cohen | Sep 23, 2009 | Blog, Featured Posts
For those of you who know me, you likely think that I’m going to get into a Lenny Bruce, NYer, thang. Well, not exactly. The “F word” that I’m referring to is focus, and how it changes lives and changes fortunes… Well, it’s not all...
