Conversion is marketing's biggest challenge.

There I said it. I don't feel better but I purged.

This is an article about storytelling, user experience design, persuasion and conversion all wrapped into one.

And it's a good one. I couldn't have done better myself.

Let me know your thoughts. 

Smart business isn’t about gaining a massive amount of attention. It’s about the right kind of attention from the right people, and continuing from there.

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