by Mark Cohen | Nov 5, 2009 | Blog, Featured Posts
Forgetting the dictionary for a moment (although I AM a fan of dictionary.com on Facebook), I think of the term value as it relates to business in a few different ways. One way harkens back to my old days in the promotion marketing business, when we would discuss...
by Mark Cohen | Oct 13, 2009 | Blog, Featured Posts
I just read a Tweet from Forrester about a new report entitled “Adaptive Brand Marketing” by @lisabradner. I’m certain that Forrester’s version of adaptive brand marketing is different than mine. But learning about the study unearthed some...
by Mark Cohen | Oct 5, 2009 | Blog, Featured Posts
I can hear it now, like the kids in the back seat of the car “is the recession over yet?’ No Virginia, it’s not. And in all likelihood, it won’t be for a while. Why? Because I just don’t see much of a rebound yet. Retailers are expecting...
by Mark Cohen | Oct 1, 2009 | Blog, Featured Posts
I recently spoke at the 2009 UWEBC Business Best Practices and Emerging Technologies Conference about integrating Social Media into the marketing mix and as the last speaker of the day, I felt a little rushed. My bad, not the organizers, as they didn’t ask me to...
by Mark Cohen | Sep 23, 2009 | Blog, Featured Posts
For those of you who know me, you likely think that I’m going to get into a Lenny Bruce, NYer, thang. Well, not exactly. The “F word” that I’m referring to is focus, and how it changes lives and changes fortunes… Well, it’s not all...
by Mark Cohen | Sep 10, 2009 | Blog, Featured Posts
Twitter. Great communications tool or flavor of the month? That is the question. Ok, not exactly, but the whole Twitter phenomena has got me edgy. Why you ask? Well, not unlike the humble beginnings of the Web for marketing purposes in the mid-nineties, Twitter is...
