Experience: The Blog: Burn It Down, Start From Scratch And Build a Social Media Strategy That Works

Burn baby burn!

Here's another of those posts I wish I'd have written.

Social is failing most brands. 

Not because social is a poor or unimportant medium.

But because most marketers don't know how to use it or measure it.

Time to burn it down.

What do you think?

#socialmedia   #socialmediamarketing   #social   #socialmediatips   #digitalmarketing   #digital   #strategy  

There are times you simply need to destroy what exists in order to replace it with something better. Such is the case for social media. The past seven years have been so full of mistaken beliefs, poor assumptions and outright misinformation that the time has come to reassess completely what …