by Mark Cohen | Sep 10, 2009 | Blog, Featured Posts
Twitter. Great communications tool or flavor of the month? That is the question. Ok, not exactly, but the whole Twitter phenomena has got me edgy. Why you ask? Well, not unlike the humble beginnings of the Web for marketing purposes in the mid-nineties, Twitter is...
by Mark Cohen | Sep 10, 2009 | Blog, Featured Posts
Marketing 101 was all about finding a need and filling it. How easy it used to be to do that. Think about how many of our greatest products, and sometimes brands, have done so and thrived. From Ivory to Coke to Apple to Walmart and so many in between. As those...
by Mark Cohen | Sep 10, 2009 | Blog
An article I just read in Time Magazine prompted me to blog, as it is one of those pieces that, well, I wish that I had written! The gist of it is that there is no better time than now to understand and act on your customers’ use of the Web and your traditional...
by Mark Cohen | Sep 10, 2009 | Blog
Who owns the user experience? There are so many groups within organizations who will lay claim to this precious turf. As I have advocated since, well, 1996, the user experience is part of the overall customer experience. Therefore, I believe that the...
by Mark Cohen | Sep 10, 2009 | Blog, Featured Posts
I had the good fortune to attend the Advertising Age Digital Conference a few months ago, and the most impressive presentation was given by the CMO of Unilever What impressed me most about Mr.Clift’s presentation was his and his company’s grasp on and...
