I worked with Mark at Human Factors International. He’s smart and funny, strategic and yet quite tactical. He made things happen at HFI. Mark brought sound marketing principles to HFI. He knows the basics as well as the new world of marketing. He led us from Day 1 in an exercise to clarify our brand, then went on to get us into the world of social media. Mark works at a lightning pace, but was always willing to be patient and mentor/discuss/teach his colleagues when necessary. He knows his stuff. Mark and I worked really well together. He’s personable and flexible. I enjoyed every interaction, conversation, and opportunity I had to work with him.
Mark has been one of the most organized, enthusiastic and motivational VP’s I have reported to. His briefs for creative work have been extremely clear, communicative and exciting; bringing out the best from a designer. His expert knowledge, experience and skills have guided projects to a different level, and have set new standards. I have worked with Mark on various mediums (Print, Web & Interactive), and has shown multidisciplinary expertise in his comments & feedback. It has been a great pleasure and learning experience, working with Mark Cohen for the last 1 year. I wish him all the best.
If you’re looking for a winning strategy for your web initiatives, Mark goes beyond what you think is possible. Always focused on the user, Mark innovates and creates ideas to connect with the audiences that matter most to your business. You can rely on his deep knowledge of new media, website concept, design, and functionality, and strategic marketing to exceed the goals for your online effort. When you’re trying to sell a marketing approach in your organization, Mark can help persuade executives and decision-makers by focusing on business results.